FRAMA

FRAMA is a Danish design brand founded in 2011 that combines a design studio, a flagship store and an interior architecture practice, emphasising natural materials, simple geometries and crafted quality for homes, hospitality and retail.

A good commission starts with a site visit and a conversation about everyday use; from there, design should balance aesthetics, durability and maintenance.

Finally, plan for the life of the space after handover: cleaning, replacement parts and possible extensions, rather than thinking only about the initial delivery.